Loomis transports valuables in armoured vehicles equipped with modern surveillance systems for its customers in Europe and the US. The company’s roots trace back to 1852, when the gold rush was at its peak in California – a time when customers also required secure transport of their valuables.
Today, Loomis provides customers with cash transport and other cash management services, with sales in excess of MSEK 11,000.
Credibility and close customer contact are all-important to success in the market for secure transport. Therefore, Loomis UK has used conventional CRM systems for many years however, in spring 2009, the company decided that it was time to find a new CRM system:
“Loomis needed a flexible CRM system that does not cost a fortune to develop. Historically, we had used another online CRM system, but everyone found it inflexible and cost prohibitive when development was required. After thorough research, we selected SugarCRM and Redpill Linpro as our consultants. Today, our management team can closely monitor developments in sales and marketing and compile core knowledge for analysis at management level. The sales consultants share knowledge to a much greater degree and have a better overview of sales activities. All in all, it has been a great success and has saved us 25 percent on the bottom line in just three months,” says Loomis UK.
Training in clear language
Loomis UK commenced their use of SugarCRM in April 2009 and prior to this implementation, our Danish division conducted an intensive 2-day training programme for the management and sales team:
“In just two days, Redpill Linpro trained our UK sales team and management group. The company’s consultants were extremely adept in understanding our varying training needs and explained SugarCRM’s many possibilities simply and in a language we all understood, rather than technical jargon. Because of this refreshing approach, we all received a comprehensive hands-on introduction to the system and an immediate overview of our customers, projects and sales activities. Redpill Linpro were extremely professional and met every deadline throughout the migration and implementation processes. Of course, most importantly, Redpill Linpro have provided Loomis UK with a CRM system that is not only extremely easy to work with on a day-to-day basis but, also inexpensive to develop in the future. For Loomis UK, it’s a solution which delivers today and tomorrow.” says Loomis UK.
Satisfied and secure customers
Loomis UK customers are found in the banking world, retail sector and other commercial sectors. Services provided include secure cash transportation, cash processing and other secure services. For this reason, customers’ trust is all-important to the company’s existence:
“At Loomis UK, our relationships with customers are naturally quite sensitive and we must work diligently to create and maintain close, personal relationships. Our switch to SugarCRM means that we are now even better equipped to deliver excellence in customer service while ensuring that our teams stay fully up-to-date on individual customers’ situations and customise offers and services to those specific needs. We can already see that SugarCRM strengthens our customer relationships, resulting in even more satisfied and secure customers,” says Loomis UK.
We find that, in addition to significant savings, customers achieve vastly improved customer service when they replace their old CRM system with SugarCRM:
“SugarCRM’s campaign module is an effective tool to reach the right customers with the correct and tailored information,” says Chrsitopher Grenness, Product Manager SugarCRM at Redpill Linpro. He adds:
“In addition, SugarCRM has a very strong workflow function that automates the company’s processes. Many of our customers find this function valuable to their business; that external enquiries are channelled directly to the right employee instead of a central post-box. The tool also ensures that regular follow-up on customers takes place.”